The Indian market continues to surge onwards. With an ongoing increase of over 5 million new mobile subscribers per month joining the bulging operator markets, India is set for huge SMS growth.
The growth is driven in part by the poor data penetration in India, Airtel for example are the largest operator with only 30 million subscribers using data out of an estimated 110 million subscribers.
Further to this explosive growth are reports by Express India that SMS usage will hit over 190 billion in India alone by 2013 which represents a further growth of 5 billion messages per month. SMS is very clearly here to stay and is set to continue being the standard for mobile communication. Gartner has predicated that by the end of 2010 SMS messaging across South East Asia will hit a staggering 2.1 trillion messages.