The Indian market continues to surge onwards. With an ongoing increase of over 5 million new mobile subscribers per month joining the bulging operator markets, India is set for huge SMS growth.

The growth is driven in part by the poor data penetration in India, Airtel for example are the largest operator with only 30 million subscribers using data out of an estimated 110 million subscribers.

Further to this explosive growth are reports by Express India that SMS usage will hit over 190 billion in India alone by 2013 which represents a further growth of 5 billion messages per month. SMS is very clearly here to stay and is set to continue being the standard for mobile communication. Gartner has predicated that by the end of 2010 SMS messaging across South East Asia will hit a staggering 2.1 trillion messages.

The world SMS market marches on. Three separate reports are predicating between 2.5 and 3.1 trillion SMS messages will be sent in 2010.

in 2007, SMS was cited by analysts Ovum to be so successful on a global scale due to three important factors: 1. Simplicity - any can use SMS. 2. Ubiquity - everyone can send and receive SMS's (there over two billion people, or nearly a third of the global population, who use cell phones today). 3. Awareness - everyone knows they can send and receive SMS's. 4. Critical mass - you can assume anyone will receive your SMS and know how to read it. 5. Reliability - this has not always been the case, but SMS has become very reliable.

The most advanced mobile phones and PDA's still rely heavily on SMS messaging and the upward trend continues unabated as the world increase in mobile phone users continues.

The use of mobile internet has grown rapidly in Brazil, but its possibilities are still under-explored, according to the Mavam - Monitor Acision VAS Mobile report, published by Acision and Teleco.

Brazil ended the third quarter with 166 million mobile phones (87 percent mobile penetration rate), while revenues from the Brazilian operators in value-added services reached BRL 2 billion. The figure is only 12.5 percent of gross revenue, with SMS being by far the most used service: 50 percent of VAS revenues come from SMS. Broadband internet accounts for 35 percent and is the fastest growing service. On average, 79 percent of respondents in the three capitals have used SMS in the last three months. MMS is an option for 10 percent, while e-mail and instant messaging were used by 4 percent and 3 percent respectively. In regards to entertainment, 42 percent said they listened to music on the phone and 38 percent used games. However, only 6 percent downloaded music on their phone and only 3 percent downloaded games. Only 1 percent of users used the phone to access banks and make payments.

The advantages that mobile receipting offers over conventional security measures, include the virtually instantaneous nature of transaction alerts and the inclusion of the customer in the process.

This significantly reduces the time between the potential fraudulent event and subsequent action. Added to this the process is automated and cost-effective for financial institutions. Mobile receipts are used for real-time transaction alerts (credit card, debit card, online login etc) as well as actionable fraud alerts (alerts that require acknowledgement by the user). Mobile messaging is increasingly used in the financial services sector and the uptake of mobile receipting by major banking and insurance institutions offers further convenience and security to banking customers.